Miami Heat select Weston-based Ultimate Software as uniform patch sponsor

MIAMI — Nike’s new Miami Heat jerseys don’t look much different than last season’s version. But there is one small addition to the uniform.

This is the first season NBA teams are allowed to put advertisement patches on their jerseys, and Miami is taking advantage. The Heat revealed they will use Weston-based Ultimate Software as their uniform patch sponsor in a Thursday press conference held at AmericanAirlines Arena.

Miami Heat release new Nike jerseys with sponsor patches on Sept. 21, 2017. (Photo from Miami Heat)

“I think its good from the standpoint that it’s the very first patch I think in all of professional sports in the United States,” Riley said at the press conference. “I don’t think Major League Baseball, hockey or football has done that. I’m sure after that they’re going to jump on it real quick because developing longtime partnerships with people that support you, the recognition you have to give back to them as a team it really comes from your heart. It should be emblazoned on that jersey. I don’t have a problem with it at all.

“Now, I would imagine that probably 5 or 10 years from now somebody is going to be buying the right [buttocks] of Hassan Whiteside. You ever watch European teams, you see patches all over the place. But I think it’s time. It’s been time for this kind of thing with social media. The kind of presence we have, I think, it can help Ultimate Software. I hope their sales goes up as much as our attendance revenue goes up. We have a business together and we want to help it. So the patches will help both of us.”

Ultimate Software is a technology company that develops and sells UltiPro, a cloud-based human capital management solution for businesses. The company was founded in 1990, released its first version of software in 1993, and as of April 23, 2017, reported total revenues of over $781 million, according to its Wikipedia page.

The company, which has offices in the United State, Canada, England and Singapore, employs more than 3,700 people and services 3,700 customers in 160 countries.  Ultimate Software was founded by current president and CEO Scott Scherr.

Ultimate Software is listed as the “Official HR/Payroll Provider of the Miami Heat.”

The NBA Board of Governors approved the sale of jersey sponsorship last year as part of a three-year pilot program. The patch, which will measure approximately 2.5 inches by 2.5 inches and will be adjusted to fit the dimensions of each sponsor’s logo, will appear on the front left of the game jerseys opposite the Nike logo.

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” NBA Commissioner Adam Silver said. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

Among other uniform sponsors this season are Infor for the Brooklyn Nets, Stubhub for the Philadelphia 76ers, Harley Davidson for the Milwaukee Bucks, Goodyear for the Cleveland Cavaliers, General Electric for the Boston Celtics, Disney for the Orlando Magic, Sun Life for the Toronto Raptors, Western Union for the Denver Nuggets, Fitbit for the Minnesota Timberwolves, Blue Diamond Growers for the Sacramento Kings, Flagstar Bank for the Detroit Pistons, Rakuten for the Golden State Warriors and 5 for the Fight for the Utah Jazz.

The sponsor patch will not appear on the retail versions of the player jerseys but teams do have the option to sell the jerseys with sponsor patches in their own retail outlets. Silver said he hopes allowing sponsorship patches on jerseys will generate about $100 million for the league’s revenue stream over the course of the season.

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