The NBA is allowing teams to wear corporate logos on their uniforms next season and few teams already have lined up multimillion deals.
The latest is the Cavaliers, who signed a deal with Goodyear to wear a patch with the company’s wingfoot logo. The contract is worth about $10 million per season, according to reports.
Six teams have inked deals to wear patches, including the 76ers with StubHub, the Celtics with General Electric, the Kings with Blue Diamond Growers and two with software companies, the Nets with Infor and the Jazz with Qualtrics.
The Cavs deal is reported to be the most lucrative with others earning from around $5 million to $8 million per year. The NBA is the first of the four major sports leagues to allow the corporate sponsorship patch.
The Miami Heat are seeking a deal and should have plenty of options. Here are our five corporations who would make good partners with the Heat.
Carnival, based in Miami, is the largest cruise line in the world based on revenue, passengers and total number of ships. Carnival was founded by Ted Arison, father of Heat owner Micky Arison, who was the company’s CEO for 35 years before becoming chairman in 2013, which means Micky would be taking money from one pocket and putting it in another.
The Italian fashion company was founded in 1975 and is headquartered in Milan, Italy. So why Armani? Nobody in sports has been more linked to the company than Heat president Pat Riley, especially during his days as a coach. Riley had his Giorgio Armani suits shipped directly from Italy and at one time it was reported he had a deal for 365 suits, one for each day of the year. Besides, who better than Riley, who was born in Rome, N.Y., to wear Italian made suits?
Riley is a proud Parrothead. His friendship with Jimmy Buffett goes way back. Riley has been on stage with the singer and a few years ago sang a duet with Buffett at a charity event. In 2001, Buffett was ejected from a Heat-Knicks game in Miami for cursing at a referee. Riley’s response: “(The ref) must not be a Parrothead.” The Heat wearing the logo for Buffett’s restaurant chain would be perfect.
Nothing says Cuban coffee more than Bustello and no American city is associated with Cuban coffee more than Miami. Bustello is headquartered in Doral. But this could be a conflict. In 2011 the Smucker Co. purchased Café Bustelo and the Miami-operations of Rowland Coffee Roasters for $360 million. Smucker’s is located in Orrville, Ohio, about 25 miles south of LeBron James’ hometown of Akron.
Donald Trump will never get tired of seeing his name so why not on an NBA uniform. The only deal breaker could be that his name could not be bigger than ‘Heat’ or ‘Miami’ on the uniform. Not only would Trump be able to tout his brand, but he could follow the Heat around on the tax payers’ dime, giving him something else to do on weekends for the next four years